Social Media Management

Social Media in Indian Politics

Social media networking sites have become a part and parcel of the life of urban as well as rural India. People from all sections of society, of different age groups and professions, interact here. Studies reveal that average time spent on digital media is higher than on mainstream media. Social media has diluted dependency on traditional media alone for receiving information.

Today political parties cannot ignore the power of social media. To maximise the reach of content, a well-defined approach is required to manage it effectively.

Our Social Media Management in Political Campaigns

At War Room, we have a deep understanding of the effective utilisation of social media for political strategy and election campaign management. We utilise social media as a strategic platform for systematic and planned communication where an array of strategic messages are floated to influence the targeted group in a well-defined geographical area.

Social media marketing in political campaigns impacts voting. It affects public perception of candidates. On social media, we target specific people of eligible voting age, belonging to a given geographical area, with no limits on the number of voters reached.

Platforms We Manage

Our Step-by-Step Social Media Campaign Process

1. Converting existing content into social-media-ready content
2. Research on requirements and new content creation
3. Sorting out content for various social media platforms appropriately
4. Content review to eliminate offending messages - including religion, caste and general public sentiment considerations
5. Candidate's social media model focused on engaging target audience based on social work, development and progress
6. Monitoring social media space to counter content against our candidate - creating and publishing relevant videos on YouTube, Facebook and Instagram
7. Social Media Analytics, Sentimental Analysis, Social Media Audits and Content Strategy Revision

What We Do

• Increase engagement by posting neatly created videos, banners and storytelling content
• Reply to all wall posts, remove or hide negative posting found against the candidate or party
• Run targeted paid campaigns with full budget oversight
• Monitor real-time sentiment and adjust strategy accordingly
• Create and manage crisis response plans for online controversies

Our Observations from the Field

Having rolled out all our campaigns, we closely analyse the behaviour of targeted audiences. Our internal study suggests people observe political campaign advertisements on social media and a considerable number engage in political activity through reposting, discussing, supporting and debating.

We have also observed that political activity on social media often correlates to poll results at the end of a political election cycle - because voters allow political campaigns to affect their votes. The correlation between those active on social media and those who engage in political activity online is very strong.