Election Management

Why Election Management Matters

Since elections are becoming very costly and multidisciplinary, it is very practical to manage the election at both party level and candidate level. Election management involves application of mathematical concepts like data analysis and statistics, economy, public relations, demography, sociology, psychology, technological forces, social media, historical learning, ethical factors, religious factors, influencer management and lobby groups.

The result of an election affects overall development from the individual to the nation as a whole. Political entities leave no stone unturned to assure victory. It is very important to manage expenses while remaining compliant to the laws of the land.

The War Room Approach: Two-Phase Management

At War Room, we divide all election management activities into two phases:

Macro Management

At the first step in macro management we take a survey on aggregated indicators that affect the life of masses irrespective of caste, religion, region, ethics, gender or demography. This is a massive mass-contact drive. Based on findings we go to the next level - micro management - and decide strategy for the pre-campaign, during-campaign, and post-campaign periods.

• National and state issues affecting voter sentiment
• Changes in income, illiteracy, unemployment and inflation
• Poor governance, law and order, medical facilities
• Media reports, opinion leaders, working class and pressure groups
• Financial planning and ECI compliance

Micro Management

In this phase, we understand the voter in more detail. We gather data at comparatively smaller groups sharing common characteristics. The micro view of political management focuses on describing and understanding voters and other agents from their emotions, motivation, psychology, needs, values and personality.

• Age group, gender, ethnicity, religion and caste analysis
• Economic factors affecting individuals
• Influencer inclinations and local media dynamics
• Social media sentiment mapping
• Local issues and motivating factors
• Sociological factors and voter psychology

Technology-Enabled Election Management

Elections cannot be unaffected by contemporary technological advancements. Technological developments have a significant influence on the way people communicate. In the current era, technology is playing a key role in the success of modern political campaigns.

The War Room App/Dashboard is very useful in executing, managing and maximising election results. It is exclusive, technologically advanced and managed by some of the brightest minds in the domain - guided by alumni from IIMs and IITs.

Our Election Day Services

1. Booth agent training, briefing and deployment
2. Polling day coordination and real-time monitoring
3. ECI compliance - expenses, documentation and observer management
4. Voter turnout enhancement drives
5. Counting day war room and result analysis